SmartTRACK is a powerful analytics tool that allows you to analyse and visualise more of your tracking data from inside Raiser’s Edge

SmartTRACK works with Online Express and Raiser’s Edge NXT forms.

It provides a comprehensive view of your supporters’ purchase behaviour and enables you to uncover new opportunities. By using SmartTRACK, you can quickly identify trends in order to better target your campaigns and optimise your marketing efforts.

SmartTRACK also allows you to compare different supporters’ purchase patterns, so you can better understand their motivations and behaviour. With SmartTRACK, you can easily identify areas where you need to focus in order to improve your customer experience and increase customer loyalty.